The Biggest Mistakes in Licensing - and How to Avoid Them

22/06/2025 12 min
The Biggest Mistakes in Licensing - and How to Avoid Them

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Episode Synopsis

Sometimes the biggest licensing mistakes happen before the deal is even signed. In this episode of Born to License, I break down the most common pitfalls that trip up companies - and how to avoid them.Join me at the kitchen table as I walk through a late-night conversation that turned into a full-blown breakdown of what not to do in licensing. From mismatched IP to unrealistic timelines and hidden costs, this episode is packed with hard-earned lessons every brand should hear.We’ll cover:• Why licensing is a partnership - not just a logo placement• The danger of choosing IP based on fame instead of fit• How poor planning can derail your product launch• The financial traps that turn licensing deals into lossesIf you’re thinking about licensing—or already deep in it - this episode could save you from an expensive mistake.🎧 Listen now on your favorite podcast platform—and make sure your next licensing deal is built for success. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on Instagram 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: [email protected] 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!