Usually, my guests are straightforward business people. But today, my guest is a little bit different. Well, not completely different since the music business is still a business. Naughty by Nature has been doing music for 30 years, the group has sold millions of records, and has won the first-ever Grammy Award for the “Best Rap Album.” My guest today is one-third of the award-winning group, Vinnie Brown, better known as Vin Rock. We discuss the origins of Naughty by Nature, having a website in the 90s, merchandising, celebrating their 30th anniversary, and how ecommerce and VR helped them connect with their fans on a deeper level. Key Takeaways- Introduction (00:00)- How Naughty by Nature started, first contracts, and merchandising (01:34)- Branding, being innovative, and filming a 30th-anniversary documentary (04:20)- Being involved in Virtual Reality and using it for fan engagement (08:25)- Importance of licensing and how it can help you connect with consumers (11:43)- What Vin has to say to people just starting in business and music (17:23)- How to focus on a long-term plan without your ego getting in the way (22:05)- Coming back to your hometown and participating in local politics (23:09)- What’s one bucket list item Vinnie plans on accomplishing in the 12 months (26:06)Additional Resources Get in touch with Vinnie at [email protected] can follow him on InstagramVisit the official Naughty by Nature website—You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja—Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

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