Adversity isn’t optional. Every entrepreneur will face it — the question is whether it breaks you or builds you. Jeff Martinovich lost everything: his billion-dollar firm, his freedom, and his reputation. But instead of disappearing, he fought back, rebuilt, and now teaches CEOs and founders how to bulletproof their lives and businesses.If you think success protects you, think again — this episode will change the way you prepare for the unexpected.In this conversation, Tyler Jorgenson sits down with Jeff Martinovich — Air Force Academy grad, Gulf War vet, and former billion-dollar CEO who endured a seven-year battle with the federal government and came out stronger. Jeff shares raw lessons on overconfidence, resilience, and playing defense as an entrepreneur. You’ll hear how he lost everything, found strength in helping others (even from prison), and rebuilt his family, business portfolio, and mission from the ground up.Jeff’s journey is a masterclass in turning setbacks into springboards and protecting what you’ve built when life throws its worst at you.What You'll LearnWhy overconfidence can blind successful entrepreneurs to hidden risksThe mindset shift that helps you survive and rebuild after massive failureHow to lead with transparency — and why it builds deep trustTactical ways to “play defense” and protect your business before adversity hitsThe power of gratitude and courage when fear tries to keep you down

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