In this episode, Tyler Jorgenson sits down with Dan Graves, co-founder and CEO of Dirty Dill, to talk about turning a quirky idea into a fast-growing national brand. From humble beginnings in construction to building one of the most talked-about products in the flavored-spirits space, Dan shares how delusional optimism, creative grit, and “last-man-standing” persistence became the secret ingredients behind his success.They dive deep into:How Dan spotted the pickle-flavor boom before it hit grocery shelvesLessons from his first business pitch competition and seven years in constructionThe hard (and expensive) mistakes of manufacturing in-houseWhy focus, capital, and culture make or break consumer brandsHow athlete mentality and entrepreneurial delusion can be your greatest advantage Whether you’re building a product, launching a brand, or just need a reminder that crazy ideas can actually work — this conversation is packed with insights, laughs, and truth bombs from someone living it daily. Key TakeawaysEntrepreneurship requires delusional optimism. You have to see a future that doesn’t exist yet — and then build it.Capital and focus are crucial. Undercapitalization can kill momentum faster than failure itself.Last man standing wins. The biggest separator in business isn’t genius — it’s persistence.Keep your brand fun. Dirty Dill’s secret sauce isn’t just brine — it’s personality.Balance business with family. Even CEOs need to make time for the moments that matter most. Chapters00:00 Welcome to BizNinja & Meet Dirty Dill02:00 Discovering Entrepreneurship & Early Business Lessons06:00 From Construction to Crafting a Spirit Brand09:30 Mistakes, Wins, and Raising Capital11:00 Growing Dirty Dill Across States13:30 Belief, Vision & Delusional Optimism17:00 The Athlete Mindset and Entrepreneur Grit18:00 Balancing Fun Branding with Serious Business20:30 Big Goals, Dream Collaborations & Market Growth24:00 Investors, Advice & The Power of Persistence27:00 Family, Golf & Life Beyond Business28:00 Where to Find Dirty Dill

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