Jeff Rosenblum and Tyler Jorgenson take a dive into why some brands are building massive momentum while others are struggling more than ever. www.FrictionTheBook.com is about the current advertising revolution and how brands that are focusing on loyalty and evangelism are winning while brands that are stuck in the interruption age are dying. 
This was one of my favorite interviews to date and the book is beyond amazing. This is a MUST read for any entrepreneur, brand manager, marketer or executive who wants to stay relevant and focus on momentum. 
Be more awesome - www.BizNinja.com 

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