Peter Shankman and Tyler Jorgenson talk about the many ways Peter has bucked the system and gone against the marketing norms to build his amazing reputation. Peter shares about how he used 'It Sank, Get Over It' T-Shirts to go all in and launch his first agency. Since then he's founded HARO and just published a new book Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. Entrepreneurs, small business and big companies all have a lot to learn from Peter's never ending creativity.

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