Kevin King discusses tariff strategies from BDSS XI in Iceland, with insights from Pattern's Rob Hahn, Bernie Thompson's deferral approaches, and Brandon Young's cost-breakdown tactics, plus audience demographics and Ritu Java's AI-driven marketing strategies.
Key Points Discussed:

Strategic approaches to the new tariff landscape from top Amazon sellers
Understanding tariffs as trade deficit based rather than reciprocity based
Bonded warehouse deferral strategies to minimize immediate financial impacts
"First sale doctrine" cost-saving methods and component breakdown tactics
Audience demographic breakdown from BDSS XI in Iceland event
Shifting from keyword-driven strategies to audience-obsession and AI conversational commerce
Five Levels of Awareness framework for effective customer targeting
Optimizing listings for Amazon's Rufus AI assistant

Links Mentioned:

Trump Tariffs Are Here - The Rise of U.S. Manufacturing
#442 - Inside the #1 Amazon Seller in the World: Rob Hahn Reveals the 3 Secrets to E-Com Domination
BDSS XI Iceland Recap Video
BDSS XIV - Grand Hyatt Nashville April 8-12, 2026
X-VIP Nashville tickets
$100 refundable deposit for standard BDSS tickets
Stack Influence Platform (10% off)
Get Your Neurons Demo
BDSS XI Iceland Replays

Stump Bezos Answer: $2.3 trillion of the $3.4 trillion e-commerce market is from marketplaces, not direct-to-consumer sites
Parting Shot: "If you want to make the wrong decision, ask everyone." - Naval
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