Welcome to ecom's 5th quarter

05/01/2026 21 min Temporada 2 Episodio 147
Welcome to ecom's 5th quarter

Listen "Welcome to ecom's 5th quarter"

Episode Synopsis

Date: Monday 5th of January 2026
Summary: Kevin King discusses the "5th Quarter" - why January is e-commerce's hidden peak season due to the reverse logistics surge, Walmart's aggressive push to close the Amazon online sales gap, several new Amazon features sellers should know about, and the BDSN software tool of the day.
Key Points Discussed:

The 5th Quarter: January as e-commerce's hidden peak season
Return statistics: 20-25% of holiday merchandise gets returned, $850 billion in total returns projected for 2025
Returns as a liquidity event creating fifth quarter revenue opportunities
Walmart closing the Amazon online sales gap (27.2% growth vs Amazon's 9.6%)
The multi-channel imperative: why diversifying beyond Amazon is now urgent
Category-specific opportunities on Walmart vs Amazon
New Amazon features: Shop Direct Links (Beta), AlexaPlus.com, AI-powered A+ Content Analysis, Rufus auto-opening in search
BDSN Software Tool of the Day: Inboox.ai
Stack Influence platform for micro-influencer collaborations

Links Mentioned:

BDSS13 Virtual Event Tickets
Inboox.ai - AI Email Intelligence Platform
Stack Influence Platform
Blueland Micro Influencer Case Study

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Stump Bezos Answer: Amazon's unused gift card liability was $5.4 billion
Parting Shot: "AI agents won't simply make recommendations; they'll help you act on them." — Bill Gates
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