ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Amazon's canonical url manipulation"
Episode Synopsis
Date: Thursday, December 18th, 2025
Summary: Kevin King covers AEO (AI Engine Optimization) action plans for Amazon sellers, the Sarah TV advertising case study, canonical URL issues affecting Amazon listings, and software tool Swapt for QR code marketing.
Key points discussed:
BDSS-13: The Billion Dollar Ascent event (January 20-22, 2025 - online only)
AEO for Amazon sellers part 2: action plan for optimizing your brand for AI discovery
Checking Bing indexing and Reddit reputation for AI visibility
Technical foundation fixes for AI crawlers
Content update strategies for AI citations
Strategic moves by end of March (reviews, aggregators, schema markup, llms.txt)
GNO Partners hiring senior brand managers ($220K-$300K OTE)
Marketing Misfits episode with Ingrid Macher on fitness entrepreneurship
Holiday shopping stats: Amazon at 73%, ChatGPT now at 13%
Sarah's TV advertising case study and the halo effect
Swapt: QR code marketing and compliance platform for Amazon FBA
Amazon's canonical URL manipulation issue and how to fix it
Links mentioned:
AEO part 1 (last Monday's newsletter)
Bing Webmaster Tools
Page speed tool (Pingdom)
Schema markup (Schema.org)
GNO Partners job description
Marketing Misfits: Ingrid Macher episode
Swapt - QR code marketing platform
Advertise with Billion Dollar Sellers
Hot picks:
Amazon delivery van stolen with driver inside
How AI becomes the place consumers start everything
Bezos on his four differentiating principles
Stump Bezos answer: Tuesday after Cyber Monday is a bigger discount day than Black Friday or Cyber Monday
Find us at BillionDollarSellers.com Follow Kevin on LinkedIn
Summary: Kevin King covers AEO (AI Engine Optimization) action plans for Amazon sellers, the Sarah TV advertising case study, canonical URL issues affecting Amazon listings, and software tool Swapt for QR code marketing.
Key points discussed:
BDSS-13: The Billion Dollar Ascent event (January 20-22, 2025 - online only)
AEO for Amazon sellers part 2: action plan for optimizing your brand for AI discovery
Checking Bing indexing and Reddit reputation for AI visibility
Technical foundation fixes for AI crawlers
Content update strategies for AI citations
Strategic moves by end of March (reviews, aggregators, schema markup, llms.txt)
GNO Partners hiring senior brand managers ($220K-$300K OTE)
Marketing Misfits episode with Ingrid Macher on fitness entrepreneurship
Holiday shopping stats: Amazon at 73%, ChatGPT now at 13%
Sarah's TV advertising case study and the halo effect
Swapt: QR code marketing and compliance platform for Amazon FBA
Amazon's canonical URL manipulation issue and how to fix it
Links mentioned:
AEO part 1 (last Monday's newsletter)
Bing Webmaster Tools
Page speed tool (Pingdom)
Schema markup (Schema.org)
GNO Partners job description
Marketing Misfits: Ingrid Macher episode
Swapt - QR code marketing platform
Advertise with Billion Dollar Sellers
Hot picks:
Amazon delivery van stolen with driver inside
How AI becomes the place consumers start everything
Bezos on his four differentiating principles
Stump Bezos answer: Tuesday after Cyber Monday is a bigger discount day than Black Friday or Cyber Monday
Find us at BillionDollarSellers.com Follow Kevin on LinkedIn
More episodes of the podcast Billion Dollar Sellers
How one person could sell $1B on Amazon
26/12/2025
New option to get funding from Amazon
22/12/2025
The biggest lie in Amazon FBA
15/12/2025
Boost holiday sales 20-50% in 30 seconds
11/12/2025
Simple fix to increase PPC conversion
04/12/2025
The AI Shopping Wars Heat Up
01/12/2025
How to beat your competition with Rufus
24/11/2025
Amazon Agencies Are Struggling to Survive
20/11/2025
In God we trust