Can you trust what AI says about PPC?

21/07/2025 18 min Temporada 1 Episodio 99
Can you trust what AI says about PPC?

Listen "Can you trust what AI says about PPC?"

Episode Synopsis

July 21st, 2025
Summary: Kevin King discusses AI accuracy in PPC advice, Amazon's new budget settings that could be burning ad spend, FTC crackdowns on fake reviews, and strategies for ranking on AI search platforms in 48 hours.
Key Points Discussed:

AI tool accuracy testing across ChatGPT, Gemini, Meta AI, Perplexity, and Google AI Overviews
Google Gemini emerges as most accurate with only 6% incorrect responses
Amazon's hidden "maximize reach" PPC setting burning budgets on off-Amazon placements
Product review hit jobs and how to combat fake negative reviews
FTC crackdown on fake reviews and compliant testimonial practices
AI workshop strategies for ranking on ChatGPT, Claude, and Perplexity in 48 hours
Where customers spend their screen time: streaming (4 hrs), social media (2.5 hrs), email (30 min)
Amazon's beta unspent budget reallocation feature within portfolios

Links Mentioned:

Billion Dollar Sellers Club Beta
WordStream YouTube: Can you trust what AI tells you about PPC?
eCom Triage Review Checker GPT (free for BDSN subscribers)
AI Workshop Replay
Stack Influence Platform (10% off code: BillionDollarSellers)
BDSN Mystery Link of the Day

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