Amazon lets you get reviews before launching

07/07/2025 18 min Episodio 95
Amazon lets you get reviews before launching

Listen "Amazon lets you get reviews before launching"

Episode Synopsis

Date: July 7th, 2025
Summary: Kevin King discusses Prime Day strategy and prep, Amazon's traffic hijacking tactics, new Vine pre-launch reviews, AI's impact on SEO citations, Helium 10's affiliate changes, and Fakespot's shutdown.
 
Key Points Discussed:

Prime Day 2025 expanded to 4 days (July 8-11) with competitor events overlapping
Sponsored Products dominated 86% of Prime Day 2024 sales - focus there over DSP
Amazon bidding on competitor brand terms during Prime Day to hijack traffic
New Vine program allows up to 30 reviews before product launch
Google AI Overviews cite Reddit (21%), YouTube (19%), Quora (14%) - not brand sites
Helium 10 changing affiliate structure from lifetime commissions to upfront payments
Fakespot fake review detector shut down July 1st after Mozilla acquisition
Tariff deferment strategies and direct shipping solutions

Links Mentioned:

Live AI webinar registration (July 10th)
Stack Influence Platform (10% off code: BillionDollarSellers)
Prime Day 2025 PPC Bootcamp | SSP #676
Helium 10's Prime Day checklist
BDSN Mystery Link of the Day
Portless tariff deferment solution
Stack Influence micro-influencer case study
#393 - Combating Fake Reviews in the World of E-Commerce with Ming Ooi

Hot Picks:

Despite tariffs, Amazon has not seen prices appreciably go up
TikTok's second round of massive layoffs reveals toxic culture in USA
Brands turn to tariff engineering to avoid higher import taxes

Stump Bezos Answer: Google AI Overviews cite Reddit most - 21% of the time
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