In this episode, Kevin King discusses the magic of decoy pricing, Amazon's new Returns Processing Fee, Helium 10's Heat Maps tool, Amazon's Big Prime Days sales records, and upcoming events for Amazon sellers. He also shares insights on online selling as a popular side hustle and provides several hot picks for Amazon sellers.
Key Points Discussed:
The psychology behind decoy pricing, illustrated by The Economist's subscription model
Amazon's new Returns Processing Fee for sellers with higher than average return rates
Helium 10's Heat Maps tool for tracking inventory distribution and sales
Amazon's Prime Big Deal Days sales records and holiday shopping trends
Upcoming key dates for Amazon sellers, including inventory deadlines
Online selling as a growing side hustle among Americans

Links Mentioned:
Jeff Cohen's post about Amazon Unboxed conference
YouTube video: "25 Action-Packed Hacks to Boost Your E-Commerce Game - Halloween Hack BDSS Contest"
Harry Molyneux's X Account
Demian Lazurko's chart of category average return rates
Helium 10's powerful heat maps tool
EcomCrew YouTube video: "The 3 Illegal Ways Chinese Sellers are MANIPULATING Amazon"
Rich Goldstein's B.A.S.H.H. event during AMZ Innovate

Hot Picks:
Amazon's margin headwinds vs tailwinds
Leveraging Amazon Marketing Cloud for better advertising
Amazon shopping bot Rufus and "dupe" or "copy" requests
Comprehensive guide for common Amazon listing error codes
The great €3 billion shipping container heist
Brands' caution about Google and Meta's AI holiday ad push

Parting Quote: "Compete externally and you compare. Compete internally and you improve."
Link to written version of the newsletter: [Insert link here]

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