In this episode, we dive into one of the biggest challenges radio stations face: turning their websites into real revenue generators. A well-managed station site can be your strongest sales tool, listener destination, and community hub, but too often it’s overlooked or treated as an afterthought.We’ll explore common pitfalls—like a lack of emphasis, stale content, and underutilized on-air promotion—and map out practical steps to fix each one. If your station website feels more like an online ghost town than a thriving digital brand, this conversation is for you.Key PointsPrioritize Sales: Make your website a central piece of your revenue strategy—beyond just a “listen live” button.On-Air Promotion: Use your powerful broadcast reach to consistently tease content and drive listeners to your site.Fresh Content Matters: Regularly update your site with engaging articles, show recaps, and event info to keep visitors coming back.Sales Team Buy-In: Train and motivate your sales reps on digital offerings—showing them why online inventory is just as valuable as on-air spots.Track What Works: Use metrics to see what resonates most with your audience and advertisers, then double down on it.Why It MattersWhen you treat your website like an extension of your on-air programming—complete with fresh, compelling content and real promotion—it not only boosts traffic and listener engagement, it also opens the door to more sales opportunities.Next StepsMore Show Notes: Visit SkyrocketRadio.com/179 for a detailed breakdown and additional resources.Need Help? If you’re ready to upgrade your station website into a true revenue machine, reach out at SkyrocketRadio.com. We’ll help you make your online platform work as hard as your on-air signal.

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