E:20 Proof of Concept: The Crucial Step Before Scaling Your Business

12/06/2023 8 min
E:20 Proof of Concept: The Crucial Step Before Scaling Your Business

Listen "E:20 Proof of Concept: The Crucial Step Before Scaling Your Business"

Episode Synopsis

In this solo episode, your host Alexei Kouleshov, a seasoned entrepreneur and sales coach, deep-dives into one of the most critical elements in the lifecycle of a startup: the Proof of Concept (PoC).

Alexei outlines the importance of having proof of concept not in just what your business does but also the way you sell. Having proof of concept is the key before scaling your business and getting others involved in it.

PoC runs across the four areas of the busienss which are marketing, sales, operations and accounting. It's important to have all the processes bulletproof before thinking about scaling.

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