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Listen "E90: The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits"
Episode Synopsis
In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger.
It’s a striking example of how our perception can be distorted depending on how information is presented. And just like maps, business numbers can create illusions, too. Revenue often looks impressive, but without understanding profit, cash flow, and sustainability, the reality may be very different.
Alexei breaks down why we fall for these illusions, how to separate them from outright lies, and what business owners can do to focus on what really matters.
It’s a striking example of how our perception can be distorted depending on how information is presented. And just like maps, business numbers can create illusions, too. Revenue often looks impressive, but without understanding profit, cash flow, and sustainability, the reality may be very different.
Alexei breaks down why we fall for these illusions, how to separate them from outright lies, and what business owners can do to focus on what really matters.
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