E87: Sony’s Quality Lesson: From Lada to China’s Rise & Why AI is the Future

25/08/2025 8 min
E87: Sony’s Quality Lesson: From Lada to China’s Rise & Why AI is the Future

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Episode Synopsis

In this episode of the Better Business Podcast, I dive into:

Why Morita refused to partner with the Soviet Union despite massive offers

How Fiat’s 1966 deal created the Lada—an example of stagnation without innovation

Why Sony waited until 1996 to enter China, and how “Made in China” evolved from low-quality to global dominance

The lesson for today’s business owners: quality in a competitive market now comes from automation, AI, and smarter systems—not just working harder

💬 What do you think—does AI improve quality, or risk lowering it? Drop your thoughts in the comments!

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