Behind the Scenes: Consumer Product Marketing

Behind the Scenes: Consumer Product Marketing

Por: Meredith Davis, Sharebird
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
17 episodios disponibles

Latest episodes of the podcast Behind the Scenes: Consumer Product Marketing

A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike 17/03/2022
A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall 10/03/2022
Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake 24/02/2022
Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo 17/02/2022
The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid 10/02/2022
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco 03/02/2022
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox 10/05/2021
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible 03/05/2021
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix 26/04/2021
Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor 19/04/2021
Fertility Benefits, Family Planning and B2B2C Launches with Mansi Kothari, Director of Product Marketing at Maven Clinic 12/04/2021
Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase 05/04/2021
Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe 29/03/2021
Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+ 22/03/2021
The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber 15/03/2021
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers 08/03/2021
Welcome to BTS: Consumer Product Marketing 22/02/2021
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