ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake"
Episode Synopsis
Handshake serves over 18 million college students helping them get jobs and gain confidence as they transition from graduating to finding their first job and entering the workforce. Tune in to hear how Katie and her team service a 3-sided marketplace, structure their small, scrappy team that serves both B2B and B2C, and deliver crisp and clear messaging frameworks that inform their GTM strategy. Also covered in this interview is what the partnership looks like between PMM and product and how it influences the product roadmap.Connect with Katie on LinkedIn.Join Katie on Sharebird.
More episodes of the podcast Behind the Scenes: Consumer Product Marketing
A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike
17/03/2022
A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall
10/03/2022
Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo
17/02/2022
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
10/05/2021
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
03/05/2021
In God we trust