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Listen "A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike"
Episode Synopsis
In this interview Meredith and Amber discuss Nike’s recent launch of the Nike SNKRS App, a digital platform focused on serving a passionate community of sneaker lovers. This high traffic app serves over 5+ million users on a weekly basis! Tune in to hear the role of PMM in launching Nike’s fastest growing digital platform for world-wide sneaker enthusiasts and how strong user insights lead to a consumer led innovative GTM strategy.Connect with Amber on LinkedIn.Join Amber on Sharebird.
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