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Listen "Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo"
Episode Synopsis
We’ve talked about the creator economy, but this week we’re learning more about the connection economy. Cameo is a product loved by both talent and fans, where you can request to get a personalized video from a celebrity of your choice. A day maker for sure, this product is a win-win in the marketplace creating authentic fan connections. Tune in to hear how to evaluate your GTM strategy based on the size of your company. Whether you’re at a small startup or a large tech company, there are key components and attributes that determine the impact of PMM. So how do you hire the talent you need for success, identify your northstar, stay up to date on customer insights, and remain organized when things are moving quickly?Connect with Mike on LinkedIn.Join Mike on Sharebird.
More episodes of the podcast Behind the Scenes: Consumer Product Marketing
A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike
17/03/2022
A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall
10/03/2022
Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake
24/02/2022
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
10/05/2021
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
03/05/2021
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