In this episode of Beers with Contractors, hosts Will and Dillon dig deep into understanding and effectively marketing to Gen X customers, unveiling their preferences for quality and brand loyalty. They talked about challenges and transformation of the home service industry with special guest Chad McCleary, Success Coach at Jolly Goat Garage Doors. Topics include the importance of process and procedures, the impact of effective sales training, and producing million-dollar technicians. Chad shares insights on operational changes, essential KPIs, the significance of providing options to customers, and lessons learned from past mistakes. The conversation highlights the role of technology, competitive spirit, and the dynamic relationship between visionaries and operators in driving business growth.
00:00 Introduction
01:44 Fishing Trip Stories
03:49 Understanding Gen X Customers
10:32 Guest Introduction: Chad McCleary
13:03 Chad's Career Journey
18:10 Operational Changes in Home Services
27:21 Million Dollar Reps: The Competitive Spirit
29:31 Navigating Business Partnerships
30:06 Operational Challenges and Solutions
33:26 Key Performance Indicators (KPIs)
40:19 Sales Training and Customer Relations
44:31 Lessons from Mistakes
49:38 Conclusion
Contact Chad McCleary at:
Website: https://jollygoatgaragedoors.com/
Email: [email protected] and [email protected]
Facebook: https://www.facebook.com/jollygoatgaragedoors
Instagram: https://www.instagram.com/jollygoatgaragedoors/
YouTube: https://www.youtube.com/@jollygoatgaragedoors
TikTok: https://www.tiktok.com/@jollygoatgaragedoors
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction

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