In this episode of Beers with Contractors, hosts Will and Terry welcome back Christian Olson from Footprint Capital. They dive into the future of the home services industry, predictions for 2026, and the impact of technology like AI on business operations. Christian shares valuable advice for small to mid-sized companies considering private equity and mergers, emphasizing the importance of understanding financials, branding, and having a solid succession plan. The conversation highlights the role of investment banking in finding the right fit for business transitions and discusses potential red flags and opportunities within the industry. Don't miss this insightful chat to learn more about operating and scaling a successful home service business!00:00 Trailer00:41 Welcome Back, Terry!02:56 Meet Christian Olson from Footprint Capital04:26 Christian's Journey and Expertise07:57 The Role of Technology in Home Services14:14 Understanding Private Equity23:18 Preparing Your Business for Private Equity29:45 The Foundation Repair Industry's Hidden Sophistication30:04 Expanding Horizons: Insights from Other Industries31:08 Influencer Marketing in Unexpected Places31:47 The Importance of Branding and Visibility36:28 Financials and Metrics: Preparing for an LOI37:29 Adapting to Change: The Role of AI and Technology41:13 The Emotional Side of Selling a Business45:57 Finding the Right Fit: The Role of Advisors58:11 ConclusionContact Christian Olson at:Email: [email protected] Website: https://www.footprintcapital.com/ LinkedIn: https://www.linkedin.com/in/christian-olson-68329b6/ Instagram: https://www.instagram.com/footprintcapital/ Facebook: https://www.facebook.com/footprintcapital/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

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