Today we talk about navigating current market challenges and brand slumps with Bud Dunn from VxP. These days, beer wholesalers have a doozy of a "brand slump" with the Bud Light debacle.  Bud and I talk about tactics and strategies that distributors can use to navigate the current chaos, and overcome future brand slumps when they occur.  Key TopicsFactors that cause a brand slump, and what to do when it happensTactics, strategies and best practices to deal with a brand slump  How to use VxP as a tool to identify market opportunities and overcome challengesResourcesRead the article: Strategies for beer distributors to master market shiftsGet the FREE beer business financial newsletterLearn more about the Beer Business Finance Association

Ver todos los episodios