Most women think they need more discipline, a better plan, or the “perfect week” to finally lose weight.What they really need?A new identity.In this episode, Nicole and Dr. Anne unpack the science behind how your brain believes what it repeats, not what’s true. From subconscious programming to stored emotions in the body, we’ll break down why your thoughts matter more than your macros — and how negative self-talk can sabotage your fat loss efforts even when you’re doing everything “right.”This isn’t woo. It’s neuroscience.And it’s the missing piece keeping so many women stuck.

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