In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years. Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attributing the level of discernment creators possess to resonate with their audience that content marketers often lack.   This discussion is full of insights. Subscribe, Listen and share with someone who needs to hear this.  Follow Dan Sanchez at https://danchez.com Learn more about Trusted Voice at https://trustedvoiceframework.com    

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