Cash flow problems can sneak up on even the most profitable businesses. Imagine generating strong revenue yet struggling to cover basic expenses—what's the missing link? On this episode of Become Sensible, we break down the challenges that business owners face when cash inflows and outflows don't align. From understanding why profitable businesses still experience financial strain to exploring actionable solutions, we cover everything from cash flow projections to negotiating vendor terms. We also share inspiring real-life stories of entrepreneurs who started with minimal resources and turned their ideas into thriving brands.ConnectFollow me, Fiona Nguyen, on LinkedIn. Learn more about Balannx.Timestamps0:00 - Introduction: Why cash flow matters more than profits2:30 - Common cash flow challenges in e-commerce businesses5:00 - How delayed payments disrupt cash cycles7:30 - Managing wholesale vs. direct-to-consumer revenue10:15 - The power of cash flow forecasting and cycle analysis12:45 - Negotiating with vendors and optimizing payment terms15:30 - Real-world examples: Starting with minimal capital18:45 - Cutting costs while maintaining product quality22:00 - Innovative strategies for accessing startup capital25:00 - Cash flow traps to avoid and their solutions30:00 - Wrapping up: Key principles for mastering cash flow Hosted on Acast. See acast.com/privacy for more information.

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