ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "What is a Brand? "
Episode 1 - What is a ‘Brand’ We all know what a brand is. And why it is important. I just want to reset our understanding on brand building. Why? Because we talk about digital marketing more than we talk about brand. We talk about lead generation, creating viral copy & growth hacking. All this is great, but without understand brand building all these are just short term tactics. I am interested in exploring the long term, slowly-bake-over-fire approach. This video is not going to give you a solution, this is the first step. We have a long way ahead; let’s take this journey together?
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