What happens when the brand you inherit helped define an entire industry?In this episode of Be Meaningful, we sit down with Brett Hannath, Chief Marketing Officer at Intel, to talk about the challenge—and opportunity—of evolving one of the world’s most iconic tech brands.We explore how Intel is shifting from a processor company to a platform company, what it means to market innovation to both engineers and everyday people, and why staying meaningful means never standing still.Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.Reach out to us at [email protected]://bemeaningful.co

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