Five weeks into her role as Saucony’s Global CMO, Joy Allen-Altimare found time to sit with us to discuss her ambitions with the 126-year-old brand that straddles running, footwear and fashion. She shares her enthusiasm for the brand’s authenticity, and we share our thoughts about positioning and the cues that make an athletic lifestyle brand cool.

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.

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