In this episode of Be Meaningful, we sit down with Marcelo Kertesz, CMO of Manscaped, to explore the unique balancing act of blending humor with quality. Marcelo shares how Manscaped has redefined personal care by tackling taboo topics with authenticity and humor while maintaining top-tier product innovation.

We dive into what it means to manage brand growth, maintain a unique voice, and support evolving ideas of masculinity in today’s culture.

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.

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