WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions

Bank Marketing Today by Vya
16/03/2020 29 min Temporada 1 Episodio 2
WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions

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Episode Synopsis

When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story?  Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition. Episode 2 | Duration 29:04Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

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