First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational

Bank Marketing Today by Vya
05/04/2022 32 min Temporada 1 Episodio 9
First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational

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Episode Synopsis

Why should you build a brand internally first?   Erin Pryor,  Executive Vice President, Chief Marketing Officer at  First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent.   Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

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