M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert

Bank Marketing Today by Vya
25/01/2024 28 min Temporada 1 Episodio 14
M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert

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Episode Synopsis

Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank  shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the  customer.   Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

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