Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding

Bank Marketing Today by Vya
05/02/2023 37 min Temporada 1 Episodio 13
Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding

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Episode Synopsis

How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

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