A new Pew Research study confirms what many in journalism have feared: 99% of Americans hit a paywall... and walk away. In this episode, Yoni Greenbaum digs into what this means for the future of news—and why the audience we thought we had may not be the one willing to pay for it.Expect:Fresh data on how Americans respond to digital paywallsSurprising insights into why most people still don’t pay for newsA candid look at the cracks in subscription models—and what might come nextWhether you lead a newsroom, manage a membership program, or just care about the future of journalism, this one’s a reality check.🎧 Tune in for a sharp, honest look at the economics of attention—and what it will really take to make news sustainable.If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep the content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click here to show your support.

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