Most content plans start with what we want to say. But what if the secret to real impact was starting with who we’re speaking to?In this episode, Yoni Greenbaum shares a practical framework for flipping the script: defining your audience, prioritizing their needs, and building a content plan that earns trust and delivers long-term value.It’s based on my Backstory & Strategy Substack—but with clear takeaways and a free checklist to help you score your current strategy and sharpen your focus.If you create content for your community—whether as a solo writer, nonprofit leader, or newsroom editor—this episode is your audience-first toolkit.If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠here⁠⁠ to show your support.

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