Leslie Douglas, VP of Sponsorship Sales at Sell Better, has a diversified approach to pipeline generation: blending brand building, sales, customer success, and retention strategies. Due to the shifting landscape where B2B buyers are increasingly seeking peer reviews and educational content, marketers need to align more closely with the buyer journey.About the Pioneer > 00:38Biggest Challenge > 02:27Looking Forward > 04:30100 Pennies > 07:08Final Thoughts > 11:03View the 100 Pennies Game: Click Here!Follow Leslie Douglas on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerI got into sales as a profession as many people do…. on accident! But over time, I have discovered that everything we are doing is sales. ✨I was selling when I negotiated staying up 5 more minutes at bedtime as a child. ✨I was selling during my audition for the elementary school production of The Wizard of Oz.✨I was selling the heck out of those Girl Scout Cookies to my parent’s colleagues. ✨I was selling when I wrote my college admission essays.

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