Bridging Brand and Demand to Drive Enterprise Growth

B2B Pipeline Pioneers
26/06/2025 17 min Temporada 2 Episodio 13
Bridging Brand and Demand to Drive Enterprise Growth

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Episode Synopsis

Frannie Danzinger, VP of Sales, Strategic Accounts at Integrate, to explore how aligning brand and demand drives scalable enterprise growth.What you'll learn:• Why demand marketers must also think like brand builders• How to influence enterprise buyers long before they fill out a form• The evolution of go-to-market motions in complex sales cycles• Practical advice for sellers navigating multiple buyer personasFollow Frannie Danzinger on LinkedInFollow Manoj Ramnani on LinkedIn

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