From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

B2B Pipeline Pioneers
22/07/2025 13 min Temporada 2 Episodio 17
From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

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Episode Synopsis

Cole Courson of Unify shares:Why 30 to 40% of the pipeline should still come from AEsHow AI is amplifying, not replacing, every stage of pipeline generationThe cost of a misaligned ICP and how to fix it fastThe power of founder-led growth and how Unify invests in itWhy fewer reps + smarter AI = a better GTM strategyIf you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely.Follow Cole Courson on LinkedInFollow Manoj Ramnani on LinkedIn

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