19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work with VisionEdge Marketing's Laura Patterson

B2B Influence
21/07/2025 28 min
19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work with VisionEdge Marketing's Laura Patterson

Listen "19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work with VisionEdge Marketing's Laura Patterson"

Descargar episodio Ver en sitio original

Episode Synopsis

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of operationalizing customer-centric growth strategies in B2B organizations, emphasizing measurable customer value, effective performance metrics, and cross-team collaboration. She shares insights on aligning marketing and sales, adapting to evolving buyer journeys, and balancing AI with human expertise. Laura also highlights the pitfalls of random initiatives and stresses the need for intentional, data-driven decision-making.Learn more about Laura's work HERE.Connect with Laura on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

More episodes of the podcast B2B Influence

31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing with Reaching Higher Podcast's Aaron Strout 13/10/2025
30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name with Profound Networks' Blake Sitney 06/10/2025
29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius 29/09/2025
28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies with OM Strategic Forecasting's Oksana Matviichuk 22/09/2025
27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing with MarketSurge's Reed Hansen 15/09/2025
26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer 08/09/2025
25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out with Society22's Danielle Sabrina 01/09/2025
24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B with Backstory Branding's Jed Morley 21/08/2025
23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms with Law Firm Fractional CMOs' Stuart Foster 18/08/2025
22 - Unlocking Emotional Intelligence: The Future of B2B Marketing with AI with Neurologyca Science & Marketing's Marc Fernandez 11/08/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA