30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name with Profound Networks' Blake Sitney

B2B Influence
06/10/2025 33 min
30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name with Profound Networks' Blake Sitney

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Episode Synopsis

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing, and improve master data management. He covers challenges in distinguishing corporate from free email domains, the evolving landscape of digital attribution as cookies disappear, and the importance of domain mapping for cybersecurity and compliance. Blake emphasizes that leveraging domain intelligence is essential for effective enterprise risk management in today’s digital economy.Learn more about Blake's work HERE.Connect with Blake on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

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