29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius

B2B Influence
29/09/2025 21 min
29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius

Listen "29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius"

Descargar episodio Ver en sitio original

Episode Synopsis

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create emotionally resonant campaigns. Tedd explains how understanding audiences beyond demographics—considering lifestyle and psychological traits—drives engagement and ROI, especially in B2B contexts. The conversation also covers generational differences, multi-channel strategies, and the importance of authentic human connection in marketing.Learn more about Tedd's work HERE.Connect with Tedd on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

More episodes of the podcast B2B Influence

31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing with Reaching Higher Podcast's Aaron Strout 13/10/2025
30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name with Profound Networks' Blake Sitney 06/10/2025
28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies with OM Strategic Forecasting's Oksana Matviichuk 22/09/2025
27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing with MarketSurge's Reed Hansen 15/09/2025
26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer 08/09/2025
25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out with Society22's Danielle Sabrina 01/09/2025
24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B with Backstory Branding's Jed Morley 21/08/2025
23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms with Law Firm Fractional CMOs' Stuart Foster 18/08/2025
22 - Unlocking Emotional Intelligence: The Future of B2B Marketing with AI with Neurologyca Science & Marketing's Marc Fernandez 11/08/2025
21 - The Greatest Shift in B2B Marketing: Embracing Authenticity in Africa with Fernhill Digital Consulting's Datari Ladejo 04/08/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA