26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer

B2B Influence
08/09/2025 20 min
26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer

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Episode Synopsis

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now span the entire sales funnel, integrate with digital marketing, and drive measurable business outcomes. Katie shares insights on experiential marketing, post-pandemic trends, and the importance of data-driven ROI. She also covers best practices for event planning, audience targeting, and leveraging digital content before and after events to maximize engagement and long-term impact.Learn more about Katie's work HERE.Connect with Katie on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

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