Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it?  In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences:•       What does “content is data” mean? [4:21]•       What are the benefits of using structured content? [8:29]•       How do you get started with structured content? [12:11]•       What technology enables structured content?  [17:10]•       Who is doing structured content well? [22:21] Want to learn more about this fascinating topic? Check out these resources:Sign up for Sanity's content newsletterStructured Content 101“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow” Tendo Glossary: Structured Content Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/shareStock music for this podcast is provided by juqboxmusic, from Pond5

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