In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: Why persona development is important.Persona development processHow personas feed into buyer journey mappingThe differences between persona development and buyer journeyExamples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATIONWhat content strategists and content marketers should consider when embarking on a persona development process.Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool. Resources:Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:Zann Aeck LinkedIn profileHubSpot Make My Persona toolTendo Glossary: Buyer Persona Tendo eBook: The B2B Marketer's Guide to Content ExperienceLike what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/shareStock music for this podcast is provided by juqboxmusic, from Pond5Stock music for this podcast is provided by juqboxmusic, from Pond5

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