It's a new year! Are you ready to take your B2B content to the next level?The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:Brand journalism with Karla Spormann [0:43]Omnichannel with Lindy Roux [6:07]SEO with Amanda Haxton [10:00]Micropersonalization with John Dorsey [14:20]Scaling content with Zach Edling [18:10]Content ROI with Kourtney Kovanis [24:00]Use cases with Lisa Park [28:45]Privacy-first content marketing with Kim Celestre [32:42] Want to learn more about these topics? Check out these resources:8 Recommendations for Better Content in 2023How to Unleash Your Omnichannel Content StrategyUnlock One-to-One Personalization With Structured ContentHow to Create Content Faster Without Losing Your MindWhy Are More Marketers Investing in Content Audits?Use Case or Case Study? When to Use Each in Your Content StrategyBuild Trust With Privacy-First Content MarketingLike what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/shareStock music for this podcast is provided by juqboxmusic, from Pond5

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