Episode Synopsis "Marty Neumeier, brand guru, on how books help you compete in tough markets"

The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.

Listen "Marty Neumeier, brand guru, on how books help you compete in tough markets"

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