Marty Neumeier, brand guru, on how books help you compete in tough markets

27/11/2020 54 min
Marty Neumeier, brand guru, on how books help you compete in tough markets

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Episode Synopsis

The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.

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