Drew Smith hosts Kimberly Storin, CMO at Zoom, for a candid look at leading marketing when everything's changing. Kimberly traces her path from crisis comms and consulting to transformation roles at AMD and IBM, and into Zoom, where a challenger mindset fuels rapid experimentation. They cover why CMOs must act as chief market officers, how to balance long-term brand bets with near-term pipeline, and the rule that "if marketing is green, the business should be too." Kimberly shares her three drivers of transformation: curiosity, agility, and calculated risk, plus how competitive insights, churn analysis, and simplified KPIs keep teams aligned to revenue. She also previews Zoomtopia's "for the people" focus on empowering users and solopreneurs with AI. This episode is perfect if you're rethinking attribution, trimming vanity metrics, and building an agile, market-led org.

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