Ripping Up the PR/Marketing Playbook by Samuel Monnie

Ask an Expert by Propelo
23/06/2022 24 min Temporada 1 Episodio 10
Ripping Up the PR/Marketing Playbook by Samuel Monnie

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Episode Synopsis

Samuel Monnie is an acclaimed speaker, author, and consultant focused on Marketing Transformation, and also co-hosts the “Across the Pond: Marketing Transformed” podcast. Today he talks about business responsibilities in the current societal climate focused on racial inequalities. He highlights some companies that have historically been focused on equality, talks about how customers are demanding change from their brands, and explains the importance of being proactive vs. reactive.

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