Are you struggling to understand why your product isn't selling? In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy. You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximize your profit. Hermann also discusses the role of innovation and market share in difficult economic times.This episode is for you if:You're a business owner struggling to price your product competitivelyYour sales are lower than expectedYou're unsure how to measure customer perception of your productTune in and unlock the pricing secrets of hidden champions!

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